Creating Brand Equity - Kotler - Keller 1.What is a brand and how does branding work? Brand is name, term, sign, symbol, or design, or a com...
Showing posts with label Marketing Management. Show all posts
Showing posts with label Marketing Management. Show all posts
Monday, 9 September 2019
Marketing Management - Kotler and Keller 15th Edition - Book Information - Chapter Summaries
Go Nic
September 09, 2019
Marketing Management - Kotler and Keller 15th Edition - Table of Contents - Chapter Summaries Table of Contents Part 1. Understanding Marke...
Sunday, 4 August 2019
Evolution of Marketing Management
Go Nic
August 04, 2019
Edward David Jones First Professor of Marketing Taught first university course in marketing. 1902 https://books.google.co.in/books?id=7t3GB...
Sunday, 21 July 2019
Review of Evolution of Basic Management Theory and Functional Management Subjects
Go Nic
July 21, 2019
Review of Management 1. Evolution of Management Thought and Theory 2. Evolution of Scientific Management 3. Principles and Laws of Managemen...
Saturday, 20 July 2019
Advertising - An Essay in 1909
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July 20, 2019
Adapted based on the essay in Economic Advertising Magazine Toronto Vol 1., No. 9, May, 1909 Straight Talks ADVERTISING— A GENERAL TALK ON...
Thursday, 20 June 2019
Philip Kotler and Kevin Lane Keller Marketing Management 14 Edition Marketing Management - Issues and Themes Explained in Brief 1. Defining ...
Tuesday, 4 June 2019
ABCD of Machine Learning for Marketing Are you interested in learning how organizations are increasing sales using machine learning in an in...
Marketing Communication: Channels and Promotion Tools
Go Nic
June 04, 2019
_________________________________________________________________________________ Marketing Communication: Definition "Marketing commun...